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PICK OF THE WEEK: Hi5 (explainer video)

When hiring personnel, we’re all looking for superheroes. But as most of us have learned from experience (as well as a decade of Marvel movies!) superheroes don’t always get along. Getting talented employees to collaborate can often be a challenge. But as we’ll see in our PICK OF THE WEEK—an explainer video for Hi5, a brand that assists companies conduct co-worker reviews—there might now be some effective solutions to help solve this problem.

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Billion Dollar Explainer Video?

Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we’ll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we’re going to break down what made that video so effective.

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The Friday Round-Up (from Hand-Drawn Animation to Secret Screenings)

A weekly round-up of what’s happening in the worlds of animation, entertainment, technology and culture…from Hand-Drawn Animation to Secret Comic-Con Screenings

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INTERVIEWS WITH ANIMATORS: David Heredia

In this week’s installment, we speak with (animation) hero of color David Heredia…

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