On-Air Promos

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The Challenge

The advent of streaming has increased competition for viewers, making it more important than ever before to maintain and grow audience share with effective promos. Even as this need has grown, however, the resources to produce these assets have become more scarce.

Our Solution

IdeaRocket has a production facility in Buenos Aires, with both full-time personnel and extensive freelance connections. We believe that when we combine world-class Argentine talent – in editorial, design, motion, and sound – with NYC-based creative direction, writing and client liaison, we provide an unbeatable value proposition for US-based television outlets. Let us prove it to you.

The Team

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Peter Viola

Peter Viola is an award-winning writer, producer and director. He is the co-founder of Slate, Inc., a media/entertainment-focused producer of commercials, on-air promotion, live action and animation. Over a long and distinguished career he has produced a wide array of work for Showtime, AMC, History, EPIX and Smithsonian, among others.

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Marcelo Gomez

Marcelo Gomez has edited television promotions since 1998. His pieces have aired on Latin American outlets for Fox, Nat Geo, Universal TV, SYFY, and Studio Universal, among others. He is a four-time winner of the Promax award, and is passionate about new technology, film, and fútbol.

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Sound Designer:

Alejandro Williams

Alejandro Williams has worked in the sound design business since 2008, and from the start he specialized in sound for television promotion. Alejandro has created soundscapes for channels such as Fox, Nat Geo, FX, Speed, NBC Universal, Syfy, E! and Telemundo. His work has aired throughout Latin America and Brazil.

Our Portfolio

Featured! Simplist NEW! JORNAYA Auvi-Q Ford Making of the Mob PlaneAire TURN NEW! TRUWEAR SyFy Rebrand Mission Impossible Secure Exchange Award-Winning Scandis Bates Motel The Patient Journey UC New Shows Slice Project Blue Book DeerPro Project Blue Book Hell on Wheels AllianceBernstein MakerDAO TURN Lucifer Citibank Xmas Promo Venmo Office of Dietary Supplements Rubbermaid Electronic Arts Alcatel-Lucent Know Better Bread Anaqua SightPath Creative Marriott VIRAL HIT The 06 Legacy CEB Sunstone Analytics TV Spot Dare Breton Congressional Communities Diabetes Pathophysiology TV spot New York Rangers Tenneco Show Open Weeds PG&E LendLedger UMUC

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Projects / Careers

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