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On-Air Promos

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The Challenge

The advent of streaming has increased competition for viewers, making it more important than ever before to maintain and grow audience share with effective promos. Even as this need has grown, however, there sources to produce these assets have become more scarce.

Our Solution

IdeaRocket has a production facility in Buenos Aires, with both full-time personnel and extensive freelance connections. We believe that when we combine world-class Argentinetalent – in editorial, design, motion, and sound – with NYC-based creative direction, writing and client liaison, we provide an unbeatable value proposition for US-based television outlets. Let us prove it to you.

The Team

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Writer-Producer:

Peter Viola

Peter Viola is an award-winning writer, producer and director. He is the co-founder of Slate, Inc., a media/entertainment-focused producer of commercials, on-air promotion, live action and animation. Over a long and distinguished career he has produced a wide array of work for Show time, AMC, History, EPIX and Smithsonian, among others.

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Editor:

Marcelo Gomez

Marcelo Gomez has edited television promotions since 1998. His pieces have aired on Fox, Nat Geo, Universal TV, SYFY, and Studio Universal, among others. He is a four-time winner of the Promax award, and is passionate about new technology, film, and fútbol.

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Sound Designer:

Alejandro Williams

Alejandro Williams has worked in the sound design business since 2008, and from the start he specialized in sound for television promotion. Alejandro has created soundscapes for channels such as Fox, Nat Geo, FX, Speed, NBC Universal, Syfy, E! and Telemundo. His work has aired throughout Latin America and Brazil.

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