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We are the

premium provider of whiteboard animation

When internationally-recognized brands like the New York Knicks, Dare Breton, and Beano chose to invest in broadcast commercials in the whiteboard style, they came to IdeaRocket. When the hit TV show Weeds chose to produce a show-open in the whiteboard style, they came to IdeaRocket. Check out our portfolio to see why more than 20 Fortune 500 firms have trusted us with their animation needs.

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Metaphor

Science, technology, progress: they bring us great boons. But often, the new is complex and unfamiliar – and very difficult to explain. That idea that might change the world can sometimes just draw a blank stare. At IdeaRocket, we excel at absorbing your complex message and bringing it to your audience with animated video that is easy to understand, and a pleasure to behold. How do we do it?

Whiteboard animation that untangles complexity

Stories are how we understand ourselves, and how we share common causes. When complexity comes dressed as a narrative, it doesn’t seem quite so intimidating.

Story

Design isn’t just about creating something beautiful – although you can expect that, too. It’s about finding the most elegant solution to a knotty problem.

Our heads are already filled with behaviors, patterns, relationships. When we pick the right analogy, the new no longer seems unfamiliar.

Design

The Technique

It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.


Some studios film an artist making the drawings, then speed up the camera. Others sketch out all the drawings first and then film the hand erasing these lines with an empty marker; they then run the film in reverse to create the drawing effect. At IdeaRocket, we do whiteboard animation differently: the sketches are created digitally on a Cintiq, then a green-screened hand is added by compositing it over the drawing. This allows us to create more polished and professional illustrations, implement client revisions at any time in the process, and add animations that bring variety and interest to the video.

Sound design

We create a visual language that can bring that story to life.

Our iterative process has no limits on versions, and keeps you in the mix at every step.

Discovery

We add music and sound effects to help the image land. The video is now ready to deliver!

We find out about your message, objective, strategy, and brand.

Our Process

Script

Storyboard/animatic

We match voice to picture so that they work together.

We take your message and boil it down to a story that can capture hearts and minds.

Design

Animation

We bring the characters and other visual elements to life with animation.

Trusted by

What our clients say

"The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket."

Susan Rosenberg, 

Senior Producer

Madison Square Garden

Steve Hanley, 

CEO and Founder

Know Better Bread

"I really enjoyed working with the entire team at IdeaRocket. They’re talented, accommodating and great to work with. Overall a really great experience and I was incredibly happy with their work!"

"IdeaRocket really brought our product's benefits to life with imagination and humor. We are very proud of the results!"

Stephanie Murrin,

Chief Creative Officer

HealthEd

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IdeaRocket LLC

19 West 34th Street, Suite 908

New York, NY 10001

(212) 695-7240

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