Higher Education+ Whiteboard Animation = Results
Over the past few years, IdeaRocket has had the pleasure of crafting explainer videos for a number of educational institutions. From high schools (like Langley and Clintondale) to universities (like Harvard and Johns Hopkins), we've worked with members of the education industry to create whiteboard animation videos.
Can Employee Feedback Improve Customer Satisfaction?
We all want to satisfied customers, right? And we all want motivated employees too. But who would have thought that a simple solution could improve your odds at achieving both? Beth Benjamin, that's who. And what she discovered about how employee feedback can influence customer satisfaction is something every manager can use to improve their business.
Dollar Shave Club: A Billion Dollar Explainer Video?
Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we'll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we're going to break down what made that video so effective.
The Animation Lover’s Guide To San Diego Comic-Con
Next week, the country’s longest running comics convention kicks off in San Diego. With the show's full program now released, let's take a look at some of the most interesting and exciting animation-related events.
Best Practices For Explainer Video Distribution, Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.
Can A New App Called “Freedom” Increase Productivity?
We all want to increase productivity, right? But it isn't so easy. A way to help get us on track; to swerve us away from the things we want to be doing and focused instead on what we need to be doing. Well, now there is such a solution. It’s an app called Freedom.
News And Highlights From Annecy 2016 (Animation Film Festival)
Last week, the 2016 Annecy International Animated Film Festival was held in Annecy, France. As one of the most prestigious festivals in the world—considered by many to be "The Cannes of Animation"—this annual event provides an insight into the latest and greatest in the world of animation. So let's review some of the most interesting news and highlights—the who, what and wow—that dazzled at Annecy this year.
10 Incredible Simpsons Couch Gags Created By Guest Animators
Last night, the 27th season of The Simpsons came to a close. But, before it did, the top of the show featured a clever rendition of the show's recurring opening sequence couch gag. This one created by the award-winning Polish animator Michel Socha, who uses black and white stick-figure-like animation to playfully pay tribute to IKEA's iconic ready-to-assemble furniture.
The Best Of Virtual Reality Animated Videos
Consumer VR has only been out for a short while, but there's already an impressive amount of content out there. So today we're going to look at the best of virtual reality animated videos and the studios creating these animated shorts.
Behind The Scenes: AutoMD (Whiteboard Animation)
A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.
5 More Tips For Adding Color To Whiteboard Video
As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It's usually not a ton of color that's included, but given the influx it inevitably spurs questions like these: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?
Book Review: Rocket Fuel By Gino Wickman, Mark C. Winters
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to navigate. Rocket Fuel, by Gino Wickman and Mark C. Winters, chronicles the importance that Visionaries and Integrators play in the success and growth of a business.
Interview: Dan Englander On Becoming A Sales Samurai
Back on October 2010, Dan Englander became IdeaRocket’s very first employee. Over the next three years, serving as our Senior Account Manager, he helped grow the business tremendously; bringing in business that ranged from startups to Fortune 500s.
Book Review: The Sales Acceleration Formula By Mark Roberge
Over the holiday break, I had a chance to read an insightful business book called The Sales Acceleration Formula. It’s by Mark Roberge, the former SVP of Sales and Services for HubSpot, and focuses on how, in this new digital landscape, using undervalued and underutilized tools--specifically with regards to inbound marketing-- can be used to significantly grow sales.