William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket.

woman using a calculator

How to Calculate ROI for Videos + Free ROI Calculator Tool

You make a video to help you reach a specific business goal. Here's how to calculate ROI to find out whether you succeeded. (Plus a calculator to make it easier!)

07/02/2025 | by William Gadea

What is a Codec? Video Compression and Encoding Basics

11/16/2022 | by William Gadea

Free A/B Test Calculator Shows How Long to Run an A/B Test

08/10/2022 | by William Gadea

Using ZBrush For Sculpting 3D Forms

03/09/2022 | by William Gadea

Live Action or Animation: Which One Is Best For Marketing Video?

12/22/2021 | by William Gadea

How IdeaRocket Approached its Brand Refresh

02/16/2021 | by William Gadea

Animated Video Boosts Faction’s Home Page Conversions by 63.9%

11/17/2020 | by William Gadea

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