Businesses will only commit to your SaaS if they understand why they need it. The SaaS explainer video examples here show how software as a service companies share their message with the decision makers who matter most. They’re a powerful part of the SaaS marketing plan.
SaaS explainer videos can help at multiple stages in the sales cycle. From awareness through customer retention and at every step in between, video sells your software and provides a positive customer experience. Here’s how some successful companies have done it.
Some of the Best SaaS Explainer Videos
Before you start planning your video, you might want to take a look at some examples of the Best SaaS explainer videos. Although there are thousands out there worth watching, these stand out for reasons we’ll explain below.
Dropbox
The style may look a little dated to our modern eyes, but the clear, accessible delivery is something any SaaS company can learn from. It’s hardly an exaggeration to say that the video linked below is the prototype of the SaaS explainer video.
These two-minutes of stop-motion animation helped Dropbox become one of the best known SaaS companies back in 2007.
Arcade
Modern SaaS explainer videos tend to be slicker and more colorful. They pull from cinematic, television, and even video game style to engage while giving customers a feel for the product. We created the video linked below to help Arcade show brands how their SaaS can help motivate sales people and drive results.
The saturated colors and video-game like design show viewers what they can expect from the brand. It doesn’t just explain the product, it lets decision makers experience the feeling of using it.
Slack
We love animation, obviously, but live-action can also make an impact. The explainer video linked below is called “So yeah, we tried Slack…” It introduces potential customers to the many uses of the software and entertains along the way.
Ultimately, this video is one big customer testimonial. It works because the review acknowledges the doubts potential customers may have, then puts them to rest with humor.
Elpha Secure
Some of the best SaaS explainer videos combine animation and live-action. Many even include screenshots from the software. The example linked below is an explainer our partner company Press to Play made for Elpha Secure.
This video explains the offering in a way that anyone can understand. The bright colors and crisp style match the company’s branding perfectly. All of this makes topics that are known for being confusing and dry — software and insurance — into a video that’s actually pretty fun to watch.
JustCall
Explainers can do more than introduce a new software product. They can also highlight a specific feature or walk customers through a process. The explainer video linked below from JustCall explains how their software integrates with Hubspot. It recreates some of the user interfaces so customers can experience the integration nearly first-hand.
Each of these examples highlights a different aspect of what makes a great SaaS explainer video. Yet they all share some common traits. Each one addresses customer pain points and makes the software sound approachable. They convey a clear brand voice but keep the focus on the customer.
How Video Fits Into the SaaS Sales Process
The SaaS market has grown, but so has the competition. There are somewhere around 72,000 SaaS companies out there.
More businesses are using SaaS, but they’re also becoming more active shoppers. Many buyers research extensively before reaching out or returning a sales call. Most have multiple decision makers who need to sign off before a purchase can be made.
A strong SaaS explainer video helps to catch the attention of a decision maker. It gives them a more immediate sense of what your software does, and more importantly, how it can help them. Then they can share the video with other decision makers in their organization.
It’s also an unparalleled chance to introduce them to your brand through music, color, pacing and other creative decisions.
The right video at the right time can convince a decision maker that yours is the right software. Think of videos as a helper for the sales team or a funnel feeder for your marketing team.
How SaaS Explainer Videos Support Customer Success
After you’ve made the sale, the next challenge is onboarding and retention. With so many options, there’s always a risk that clients will fail to unlock your product’s value before they are lured away by competitors.
To retain users, you need to do three things:
- Provide useful software that solves their problems
- Quickly respond to issues or concerns
- Build a trusting business relationship
SaaS explainer videos can help do all of these things. They explain how the software solves problems. You can send videos that walk customers through common tasks or issues. Finally, videos about your company and software help build a trusting business relationship by keeping your brand top of mind for customers.
Tips For Creating SaaS Explainer Videos That Work
SaaS explainer videos make life easier for your salespeople and help inform your customers. These tips can help you make better videos that support every stage of the sales process.
1. Create Videos for Each Stage of the Sales Process
Get specific about the audience for each video you make. Consider where they are in the sales process. Answer the specific questions they may have at that stage. A user who is trying to customize your product to their needs wants different information than someone who’s just learning about your software.
2. Keep Videos Short and Focused
Focus on one or two key challenges and present specific solutions. In most cases, your videos should be around a minute long. You can always make more videos to address different needs and audiences.
3. Make SaaS Explainer Videos That Match Your Brand
Each of the saas explainer video examples we shared presented clear branding. They featured colors, animation styles, music, and other elements to fit their brand. Work with your video creation company to infuse your brand into each video you create.
Speaking of animation companies, IdeaRocket has a long history of helping Software as a Service companies create compelling explainer videos. We’ve created videos to help explain software from brands like Venmo, Dell, and more. Contact us to start creating your next explainer video.
