Amy Onorato, Author at IdeaRocket

Using Video Marketing Metrics To Measure Success

We asked experts to weigh in with their tips on how to leverage video marketing metrics to track success through different stages of the customer journey.

Amy Onorato 10.28.2019

10 Classic Halloween Animations You’ll Love

To celebrate Halloween (and the spooky power of seasonal animation) we’re bringing you our list of the top 10 Halloween animations of all time. Some of them are so good, it’s spooky.

Amy Onorato 10.24.2019

Using Video In Account-Based Marketing (ABM) Campaigns

Video is a perfect medium for building out a robust ABM campaign -- it’s highly engaging by nature, easy to repurpose, and can be used to connect with customers at any stage of their buying journey.

Amy Onorato 10.12.2019

Benefits Of Employee Onboarding & Orientation Videos

Explainer videos have the power to transform complex information into engaging, easy-to-understand formats, allowing new employees to absorb information faster, and on their own time.

Amy Onorato 09.10.2019

The State Of Social Video: Updates And Trends For 2019

The latest updates on some of the most popular social media networks, and what video teams should consider when implementing their social video strategy into the second half of 2019.

Amy Onorato 08.14.2019

Can B2B Marketers Succeed With Facebook Video?

There’s plenty of ways for B2B marketers to break into Facebook in a big way. We asked some marketing experts to share their tips.

Amy Onorato 08.06.2019

7 Best Recruiting Videos You Need To Watch Now

Recruiting videos come in all shapes and sizes. We've put together a list of some of our favorites, from large corporations, to tech startups, and more.

Amy Onorato 07.16.2019

7 Vertical Video Tips For Social Media Content

Vertical video has opened the doors for new and creative ways to tell brand stories on social media by giving opportunities to provide more intimate experiences.

Amy Onorato 06.25.2019

7 Elements Of A Great Product Video

Consumers that see a product in action, or sample the experience before, are more likely to buy. Here are seven great examples of product videos that sell.

Amy Onorato 06.10.2019

Animation Thrives In Argentina: A Brief History

Advancements in digital connectivity has allowed the Argentine animation scene to thrive beyond borders.

Amy Onorato 05.28.2019

Education

Can Video Help Connect Neurodiverse Audiences?

Fostering an integrated community means creating an environment that is inclusive to all types of cultures, backgrounds and abilities.

Amy Onorato 05.20.2019

8 Jaw-Dropping Gobelins Animated Shorts

French animation institute Gobelins L’École de L’Image has culled the crème de la crème of animation for over 40 years, fostering the future of the art form, and the artists who innovate it.

Amy Onorato 04.23.2019

Q&A: PSA Video With Annette Minkalis, Connect360

IdeaRocket sat down with Annette Minkalis, Partner and Executive Vice President of Connect360, to learn more about how nonprofit organizations can leverage PSAs to raise awareness.

Amy Onorato 04.16.2019

Which Paid Social Channel Is Right For Your Video?

Making sense of paid social isn’t a one-size-fits-all game. How do you determine the best channels to invest in as a company?

Amy Onorato 03.25.2019

7 Sites For Free/Low-Cost After Effects Templates

Adobe After Effects templates are pre-built project files designers can use to add and enhance their own video projects. These files are built to allow freedom and flexibility for video producers to customize elements to fit different project needs.

Amy Onorato 11.20.2018

LinkedIn Video Marketing: What You Need To Know

In this guide, we’ll break down the different types of videos that work best on LinkedIn, and how your team can engage the right audiences with compelling content.

Amy Onorato 10.23.2018

Multiplaning: Creating Depth In 2D Animation

Multiplaning is the technique of creating different layers of movement at different depths within an animated scene to create an effect of movement and dimensionality.

Amy Onorato 10.09.2018

Ask An Expert: Overcoming Video Marketing Challenges

We asked marketing leaders to share their tips on what it takes to start a video marketing strategy, and how to handle the biggest challenges along the way.

Amy Onorato 10.02.2018

Video Storyboarding 101 (With A Storyboard Template To Start)

Where does every video project typically begin? It’s not on set, or in a boardroom -- it’s on a storyboard template.

Amy Onorato 09.25.2018

Sound Recording On Location: 5 Tips To Cut Through The Noise

Producing great sound means understanding your location, and having the right tools to cut through the unwanted noise.

Amy Onorato 09.18.2018

Client Spotlight

LendLedger: Explaining Blockchain With Animated Video

LendLedger is in the business of making it easier for small business to get the loans they need. Here's how the blockchain startup uses animated explainer video to help reach new audiences.

Amy Onorato 09.10.2018

How To Use Video For Lead Scoring

Just like any other sales or marketing tactic, video can and should to be measured and mapped. When it is, this information can be used to ensure your sales efforts are reaching the right people.

Amy Onorato 09.03.2018

Technology

State Of VR Technology: Headsets for Consumers

Virtual reality, or VR technology, used to be something of a fantasy -- a staple in sci-fi books or films. But over the last several years, VR has slowly become a mainstream reality.

Amy Onorato 08.27.2018

Using Testimonial Videos To Win New Business

Customer testimonials go beyond the sales pitch by providing a real-life example of success in action, told from the perspective of a person that’s just like your audience. It’s no longer selling -- it’s real life.

Amy Onorato 08.21.2018

How To Create Social Media Video That Wins Customers

We asked video marketing leaders to weigh in with the best practices they use to build, optimize, and promote their video projects on social media. Here are some of our favorite takeaways.

Amy Onorato 08.14.2018

Making The Case For Video: 5 Tips To Convince The C-Suite

If you want to sell video to your C-suite, make sure you have a plan. These tips will help you get started.

Amy Onorato 08.13.2018

Creating Video For A Global Audience

Creating video for a global audience has the power to push your brand to new levels, and connect with customers on an international scale.

Amy Onorato 08.07.2018

Trade Show Video Best Practices For Conferences And Events

Learn the guidelines and best practices for making great a trade show video for your next convention, event, or trade show booth

Amy Onorato 07.29.2018

How To Cast The Right Video Spokesperson

How to cast the right video spokesperson, from creating the right casting call, to navigating the audition process, and evaluating influencers.

Amy Onorato 07.24.2018

Healthcare

Lessons From The Best Healthcare Videos

Healthcare videos can be used in a variety of ways, from educating patients, training staff, to video marketing, and recruiting efforts.

Amy Onorato 07.10.2018

How To Find the Perfect Location For Your Video

Choosing the right video location requires a blend of creativity, research -- and proper planning.

Amy Onorato 07.02.2018

Explainer Video

12 Explainer Video Examples To Inspire Your Next Project

Explainer videos can turn big ideas into bite-size pieces, and boil complex processes down into simple steps. When done right, they can also capture the essence of your brand in a unique, yet professional, manner.

Amy Onorato 06.19.2018

Best Animation, Video Production Books For Film Lovers

We asked industry leaders to weigh in with the best animation books and film production books they keep on their bookshelves.

Amy Onorato 06.12.2018

How To Create The Perfect Video Thumbnail

A step-by-step guide to creating the perfect video thumbnail, from image selection, headline writing, and uploading to Vimeo or YouTube.

Amy Onorato 06.05.2018

Client Spotlight

Client Spotlight: Dan Carracino, ‘Congressional Communities’

Director Dan Carracino on the story behind 'Congressional Communities' a new project exploring the relationship between voters and those that represent them.

Amy Onorato 05.29.2018

To Autoplay, Or Not To Autoplay?

As video becomes a larger piece of the digital landscape, more and more content providers are faced with a dilemma: to autoplay or not?

Amy Onorato 05.04.2018

Animating To A Real-Life Soundtrack: ‘Creature Comforts’ And Other Shorts

Many animators have found fresh inspiration from recording real people and using that as the starting point for their work.

Amy Onorato 05.01.2018

Working With Creatives: Tips From Industry Leaders

We asked industry professionals from different backgrounds and fields to weigh in on their experiences working with creatives. Here are some of our favorite responses.

Amy Onorato 04.24.2018

9 Ways To Use Lead Generation Videos

If you sell big-ticket items in either the B2B or B2C spaces, it’s likely that lead generation is your business’s lifeline. Can lead generation videos help you get warm prospects to your door or inbox?

Amy Onorato 04.17.2018

Why You Should Add Facebook Video Captions (And How To Do It)

Facebook video captions can be a bit tough if you don’t understand the process. Here’s a simple guide to help you get started.

Amy Onorato 04.03.2018

HR/Recruiting

How To Use Recruitment Videos To Attract Top Talent

Attracting top talent has gone beyond posting a job listing or sending follow-up emails. Here's some tips on how recruitment videos can boost employer brand.

Amy Onorato 03.27.2018

Whiteboard Animation

Best Whiteboard Animation Videos From 2006-2018

We've been making explainer videos for over a decade, and whiteboard videos are still popular for one simple reason—they work. So to help you better understand the power of whiteboard animation, here are our favorite picks for the best whiteboard animation from the past 12 years.

Amy Onorato 03.20.2018

Spotlight In Sound: Drawing Inspiration From The Ordinary

Sound designer Jared Paul opens up on Star Wars, robot voices, and using everyday things to build animated soundscapes.

Amy Onorato 03.13.2018

Oscars 2018 Preview: Best Animated Features and Shorts

The Academy Awards is a time to shed light on some of the best films of the year. Here's a rundown of the Oscars 2018 nominees for "Best Animated Feature" and "Best Animated Short Film."

Amy Onorato 02.27.2018

12 Ways To Repurpose Video Content For More Exposure

Video is one of the easiest types of content to distribute because it uses both spoken and visual elements that can be applied in different ways across a variety of mediums.

Amy Onorato 02.20.2018

The Best Animated Superbowl Commercials From Big Brands

Super Bowl commercials are a coveted part of the big game-day experience. It’s one of the few times a year companies shell out the big bucks (this year, a 30-second slot can cost brands up to $5 million) for a chance to have their message broadcast to millions of football fans across the United States.

Amy Onorato 01.30.2018