How Long Should Your Business Video Be? Tips For Optimal Video Length
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
How to Choose an Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
Video Email Marketing: 4 Ways to Use Video in an Email
Online marketing is constantly evolving. Yet, the most effective marketing tool around is still your boring old email account. Most people check their email multiple times a day. If you can slip a video into an inbox, you just might have a new customer.
Harvey Kurtzman’s Christmas Comic: Marley’s Ghost (Interview w/ Illustrator Gideon Kendall)
If there’s one thing we all learned from Ebenezer Scrooge, it’s that it’s never too late to have the perfect Christmas, especially if you love Christmas comic books. After 60 years of waiting, the posthumous release of Harvey Kurtzman’s Marley’s Ghost, a graphic-novel adaptation of Charles Dickens’ A Christmas Carol, is finally here. And it’s fantastic.
Making Your First Animated Explainer Video: A 10 Question Checklist
Animated explainer videos are one of the most effective ways to promote your business. Big name brands like Dropbox, and Venmo, and startups like Crazy Egg catapulted themselves from obscurity to household names with little more than a 60-second video. But the path to explainer video stardom isn't easy. A great animated explainer video doesn't just happen. You need to think about your objective, your budget, your target audience, and how you're going to use this awesome new sales marketing resource before you even think about making your first explainer video.
How to Make Your First Animated Explainer Video: Tips from DeerPro
For many companies, there’s nothing more nerve-wracking than making your first explainer video. It’s a big investment and you probably have a lot of questions. Should the video be live-action or animation? Do you want a short informative video or can it be more narrative with characters, branding, and a memorable story arc? Which video style should you use (motion graphics, whiteboard animation, etc)? What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, at DeerPro, about making and launching their first animated explainer video.
6 Free Visual Content Creation Tools You’ll Actually Use
We get that sometimes a full blown animated explainer video might not be the right choice for your business or brand. You might not have the budget for a professional animated video or the time and energy to work with a studio to produce the perfect video. And make no mistake about it—high quality professional animated explainer videos take time and money. But just because you’re not in the market for a video doesn’t mean you can’t get serious about creating stunning visual content for your sales, marketing and social media teams. Here’s our guide to six of the best online visual content creation tools. Most of them are free, and the ones with a membership are worth the price of admission.
Your Ultimate Explainer Video CTA Guide
Video marketing without a clear CTA is like fishing without bait. Or a hook. Or a rod. In the desert. You can’t catch fish without the right bait. If you’re lucky enough to grab people’s attention with your high quality explainer video, you have to immediately direct that interest toward the next step in the process — conversion — with a strong, clear call-to-action (CTA) that gets results. Make better videos and get better results with our complete video CTA guide with 7 simple steps to create an effective video CTA, 3 different types of video CTAs, and 5 common call-to-action mistakes to avoid.
Video SEO: 13 Ways Video Boosts SEO
A great explainer video does more than just explain what your company is all about. Online video boosts your SEO so that your site gets more links, more views, and better results for the keywords that matter most to you and your target audience. And it gets better, once people click over to your site, your explainer video improves other SEO metrics like dwell time, bounce rate and CTR so that your website stays on top of the Google pile. Video is the ultimate one-two punch for any SEO strategy. Video gets your site to rank for competitive keywords and video keeps people around for long enough to engage with your high quality content (which Google loves). Here are 13 ways video boosts SEO and why video SEO is so important for your brand, your conversions, and your company growth.
How to Spot Professional Animation: A Guide to Articulation and Key Frames
While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live. The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to character appeal. However, this post will take a closer look at one of the most basic yet overlooked aspects of animation — articulation and key frames and how they affect the timing and smoothness of the animation. Don't panic. It's not that technical.
15 Video Transitions for Animated Video (and why they matter)
A truly great animated video is all about persuasion. You want to persuade people to click on your link with an enticing thumbnail. Then you want to convince them to watch the video long enough to click, subscribe, like, share, or whatever CTA you attach to the animated explainer about your company. The success of your video is all about getting viewers to believe what you say about your company in the short time you have their attention, and persuading them to take further action. And while a great script, compelling character design, and a professional look and feel are all essential to a great video, the way your video transitions from shot to shot during your 60-second explainer video might be the most persuasive element in your entire video.
5 Interesting Ways to Use Landing Page Video
Online video is one of the most versatile sales and marketing tools in your arsenal. You can use an explainer video as a tool to build brand awareness, as a pitching resource for your sales team, as a way to increase clicks to your company email, or even for live events and conventions. However, the number one reason to make an animated explainer video is of course for your company website.
Why Landing Page Videos Increase Conversions
Attracting visitors to your website is essential for the growth and longevity of any business big or small. We’ve already shown (at length) why landing page videos are such a great tool for increasing your SEO and search ranking for keywords that drive more people to your site, but that’s only half the battle. How do you convert these visitors from passive voyeurs into active leads (and then ultimately into customers)? Again, one of the most effective conversion tools is an explainer video.
Explain it Like I’m a Kid: Santa Monica Explainer Video
Everyone knows that whiteboard animation and explainer videos are great for explaining complicated topics. It’s in the name. Animated TED Talks, RSA-style animation, and tech startup videos showing off the newest features of flashy apps are the norm. But a great explainer video doesn’t have to look like it just stepped out of a corporate synergy business meeting. In fact, some of the best explainer videos look like they were made by a kid.
The Best Tech Company Videos of All Time (Animated & Live Action)
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
Should Your Video Sell the Problem or the Solution: It Depends
Should you sell the problem or the solution? This seemingly straightforward question has plagued salesmen since the dawn of time. Is the best way to market yourself and your product by making consumers hyper aware of the problems they face via explaining the “pain point,” or will you make your mark by standing out from the crowd with a brand new solution? What’s the difference between selling the problem and selling the solution?
ELearning and Online Video: The New Corporate Training
Keeping your team up to date on the latest industry trends, buyer personas, and productivity apps is how your business maintains a competitive advantage. However, training new employees and veterans alike is difficult, time-consuming, and expensive. The key to cost effective, cutting edge real-time adaptation (and a more efficient workforce!) is an employee training system that integrates eLearning and online video.
The Pros & Cons of Remote Work: Advice from 12 Remote Work Experts
Remote work is on the rise. In 2016, Forbes reported that “the number of freelance workers is growing quickly,” with over 55 million U.S. freelancers (up from 53 million in 2014). Another large scale survey from the Freelancers Union, an organization with over 300,000 members, reports that “freelancers make up 35% of U.S. workers,” and that these freelancers and remote workers “earned $1 trillion in 2016.” Remote work is here, and it’s profitable. But should your company institute a remote work model? We asked CEOs, founders, marketing managers, and HR heads how remote work has helped or hurt the way their companies operate.
Whiteboard Animation: The 12 Best Whiteboard Videos from 2007-2017
When whiteboard animation burst onto the scene over ten years ago, most people thought it was a fad. Yet even in the digital age of 3D animation, CGI, VR, and even augmented reality, the unmistakeable clarity and simplicity of whiteboard videos continues to engage millions of viewers, year after year. We've been making explainer videos for over a decade, and whiteboard videos are still popular for one simple reason—they work. So to help you better understand the power of whiteboard animation, here are our favorite picks for the best whiteboard animation from the past 10 years.
Video Marketing Ideas: 6 Ways to Promote Your Explainer Video
People want to watch video. We search for videos to help make purchasing decisions, we watch reviews, and according to Cisco, “video content will account for 69% of all consumer internet traffic by the end of 2017.” A great video is simply the best way to get more eyeballs on your site. Here are 7 Video Marketing Ideas to share your explainer video with the world.
Why Professional Explainer Video Matters
Most of our potential clients are fairly far along in the research process of the buyer’s journey before we ever speak with them. They have a good sense of the animation look and style they want, at least to some degree. It's not hard to Google “whiteboard video” or “CGI explainer videos” and look at some pretty impressive professional explainer video portfolios. Heck, here’s our animation reel to save you some time.
Online Video Trends: A New Kind of Animated Explainer Video
Mashable’s new social media optimized “Reels" videos are changing the game, Disney is launching their own streaming online video platform soon, and Hyundai may have made the best brand building video in a hundred years (you’ll get that joke later). This week’s online video marketing roundup is a big one with tips and takeaways on the current state and the future of online video for animation and beyond.
Micro Video Content: The Future of Online Video
The future of marketing really is video. Video results already encompass more than half of all internet searches, and mobile video views overtook desktop devices in 2017 as the dominant form of online video. People want video on the go, which means they want micro content. Transform your video marketing strategy with micro video content and catapult your brand into the future.
4 Facebook Video Metrics You Should Be Using
Get to know Facebook Insights a little better and discover the 4 Facebook video metric tools you should be using to track your video and increase the reach, engagement, and ROI of your next Facebook video. Here’s how to make Facebook video metrics work for you.
New Jobs, Animated Video Tools & Tutorials: The Friday Roundup
Wacom is releasing a bigger, better Cintiq tablet, Guillermo Del Toro has made a movie about a CGI mermaid in a secret facility, and you can learn how to make realistic whiteboard animation effects in After Effects with our simple video tutorial. Animated video is getting better all the time.
How to Create Whiteboard Animation in After Effects [Video Tutorial]
Whiteboard animation comes in all shapes and sizes, but there really is a difference between budget whiteboard animation effects and quality animation. The devil is in the details, and to demonstrate just a hint of the meticulous care that goes into smooth seamless whiteboard animation, we asked one of our top animators, Scott Strong to break down two fundamental whiteboard animation effects in Adobe After Effects.
Animated Video that Inspires: The Friday Animation Roundup
Animated video is powerful. From a 2-minute short story that makes you want to run outside and live your best life, to the “ah-ha” moments of professional animators still learning something new everyday. Animation is a never-ending wheel of innovation, history, and reinvention that keeps churning out online video that people just want to watch.
Animation and Comics: Interview w/ Mike Cavallaro
Animation and comics have a lot of crossover. Animated video and graphic novels are both driven by compelling characters, meticulous narrative pacing, and grueling serialized production schedules while still maintaining room for artists, designers, create incredible, creative work. The rise of digital production, new media, and changing roles for artists and animators is still transforming the way that we create and consume animation and comic illustration. To get a handle on the current state of both fields—and the crossover between the two—we talked with comic book artist, illustrator, writer, and animator, Mike Cavallaro.
5 YouTube Video Metrics You Need to Use
You’ve created a high-quality video and posted it on your website, YouTube, Vimeo, Facebook, and every social media channel under the sun. The views are pouring in, but you’re not sure if your video is actually achieving the objectives you set out to accomplish. Is the video increasing conversions or driving people to your site? Is it informing customers about a new feature or product? Does your CTA work, or does it come too late in the video when the majority of people have stopped watching? The answer to these and a million other questions is in the video metrics and analytics on every single video. All you have to do is dig in and look at the numbers.
4 Great Animated Explainer Videos About America
In honor of Independence Day, we’re featuring some of the best animated explainer videos about government, politics, and ‘Murica. There’s a lot going on in the US right now, so hopefully you can learn a thing or two about how it all works and why it matters from these four great animated explainer videos about America. Enjoy and Happy Independence Day, America!
Animation is in the Details: The Friday Animation Roundup
Success is all about the details. This week’s animated video roundup focuses on the nitty gritty—the nuts and bolts— in animation. Learn how to develop a compelling story for your video. Master the ins and outs of trademark law. Understand why you need to upload your video in 16:9 aspect ratio so people don’t see those dang black bars on the side of your YouTube video.
Understanding Aspect Ratio: A Quick Guide to Online Video Formats
Aspect ratios might seem confusing—4:3, 16:9, 2.76, 1.78, 2.35—all that math starts to blur into technical gobbledygook pretty quickly. How do you know which aspect ratio is right for your video? How do you decide between all the different resolutions? What is the default aspect ratio on YouTube and Vimeo? When it comes to video aspect ratios, there are a lot of technical questions. Luckily, choosing the right aspect ratio for your video is really simple once you understand a few things about video formatting.
YouTube Pre-Roll Ad CTA Guide
YouTube pre-roll ads might seem like traditional video marketing—they’re certainly disruptive enough—but YouTube is not television. While advertising on the largest video platform in the world can raise awareness, the cost-per-view (CPV) of premium targeting options and intense competition for viewers’ attention prohibit many startups and smaller companies from making effective pre-roll ads just for the sake of “awareness.” Get immediate ROI on your YouTube pre-roll by defining measurable objectives with a CTA that funnels viewers exactly where you want them to go.
YouTube Pre-Roll Ad Targeting: How it Works and What it Costs
YouTube pre-roll ads are an easy, cost-effective way to reach your ideal customers. To get started advertising on YouTube, you just set your daily budget in Adsense, upload your video, and boom—you’re in the advertising business, right? If only it were that simple.
VR, Censorship, and the Future of Animation: The Friday Animation Roundup
The animation industry is constantly changing. New innovations to VR and Augmented reality are bringing new applications for animation into the real world at a pretty surprising pace. Heck, even Apple announced their intentions to integrate AR into their latest OS. To keep track of all the latest changes to animation, we’re looking at animation— & innovation—at premiere festivals like Annecy and groundbreaking conferences like SIGGRAPH.
Your Guide to Video Captions… And Why You Need Them
Captions aren’t the first thing that comes to mind when you think about a great video, but they’re more important than you think. As more people switch to mobile video the dependence on voiceover and sound is diminishing. If your video isn’t optimized for the social feed, you’re leaving potential leads on the table instead of adding them to your sales funnel. But video captions aren’t just about crushing it on Facebook.
YouTube Pre-Roll Ad Length: Timing is Everything
No one wants to watch a YouTube pre-roll ad, but if you create a short, engaging, self-aware ad you might just increase engagement, boost brand loyalty, and even get a few conversions. Imagine that—a pre-roll ad that gets results.
Summer Animation Festivals: The Friday Animation Roundup
Summer fun and animation just seem to go hand in hand. New animated movies storm the box office, summer animation festivals take over lawns across the world, and lazy days are perfect for celebrating the best new animators in the world of online video.
How Whiteboard Animation Changed Online Video: A Brief History
Even if you’re not in sales, marketing, or the startup world, you’ve seen at least one whiteboard animation. These hand drawn animated videos are everywhere—and for good reason. Whiteboard animation is an amazing way to explain complicated topics, state of the art products, and disruptive services in just a few minutes. Even better—people actually like watching whiteboard videos.
6 Ways to Optimize Your B2B Video for the Long Tail
Explainer videos are great at building brand awareness, describing a new product, and even as real world selling tools at meeting, conventions, and live events. However, the main reason to make an animated explainer video is to drive traffic to your website and spread the word about their business. And while a compelling script, appealing characters, and strong CTA, are essential for an effective video, none of that matters if you don’t achieve the kind of reach and engagement that a high quality video demands. Luckily, that’s what long tail B2B video marketing is for.
Animated Storytelling is Amazing: The Friday Animation Roundup
Animated storytelling is typically reserved for children’s tales, fantasy, and lighthearted narratives, but that’s not how it has to be. Animation appeals to people of all ages and backgrounds because animation is a compelling way to tell a story. And the more advanced animation tools become, the more likely that animation will become just another part of the way we tell stories—and not just on the big screen.
Gorillaz: The Future of Animated Video
Animated video is just flat out engaging in ways that live action simply can’t match. And animation is coming to media in ways that you can’t imagine. Case in point, the new album, Humanz, from animated super band Gorillaz.
How to Hire the Right Intern: 16 Tips from the Pros
To help you hire the right intern we reached out to hundreds of companies from major corporations to startups and solo entrepreneurs for their advice on finding the right intern for your company, and a few common red flags you can avoid during the hiring process.
Animated Video Around the World: The Friday Roundup
Here at IdeaRocket, we talk about the next big thing in animated video a lot. AI, CGI, new rendering tools—animation is changing all the time and we’re excited for what’s next. It’s easy to assume that the next big thing in animation will come from big name studios like Disney, Pixar, or Studio Ghibli—or even top animation schools like CalArts and Gobelins, but animated video is a lot more than the next blockbuster Disney film.
The Best Animation Schools: Student Showcases from CalArts, SCAD, and Gobelins
As advanced computer animation software, powerful new processors, and even advanced AI enter the animation industry, the way that tomorrow's animators create explainer videos and feature films will continue to adapt. To see the future of animation, you only have to look at the student showcases from some of the world’s best animation schools.
4 Examples of Great B2B Video (and how to make your own)
I know the phrase “corporate video” sounds about as exciting as a homeopathic root canal, but it doesn’t have to be that way. B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos. To prove it, here are 6 of our favorite corporate videos, and some guidelines for what makes a great B2B video.
The Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
LinkedIn Video Marketing: The Best Place for Online Video
The first thing most businesses and startups do when they make an animated explainer video is put it online. You created your video to reach as many of your potential customers and clients as possible, so you want to maximize this new video marketing resource—and that’s awesome. The best part about an animated video is that you can market it in a million different ways.
The Ultimate GIF Guide: How to Make Animated GIFs and Why You Need Them
Animated GIFs are absolutely everywhere these days. Why? Because GIFs are freaking awesome and everyone loves them. Here's your guide to making GIFs and why they should be part of your video marketing strategy.
Interview with VICE Animator and Motion Graphics Badass, Mieka Jewett
We love featuring up and coming designers and animators creating interesting work, and it doesn’t get much more interesting than the incredible, original, and arguably insane productions coming out of the newly revamped VICE Media group. We’re thrilled to feature the VICE animator and motion graphics designer Mieka Jewett as she chats about animation trends, what it's like to make the leap from commercial to editorial work, and what it's like animating and designing for VICE.
How to Build Brand Awareness with an Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
Indie Animation is Everywhere. And That’s Awesome
Here at IdeaRocket were kind of obsessed with the current state of animation. Heck, we talk about animation tools, great indie animators, and the best explainer videos, and business animation practically every week. We’re so interested in the tools animators like ourselves use to create fresh animations that we even like to speculate about the future of animation.
6 Productivity Apps & Collaboration Tools You Love
Last week we peeled back the curtain to share a few of our favorite collaboration tools and productivity apps that help us make animated videos for clients from Fortune 500s to bootstrapped startups. But we know we don’t have all the answers, and every team is different.
That’s why we asked for some of your favorite productivity apps. So here are some of your favorite collaboration tools and productivity apps, and why you love them so much. Enjoy, and get to work!
Why 4 Big Name Brands Use Animated Videos
Animated videos are everywhere. More and more viewers are going mobile, attention spans are shrinking, and startups and advertisers have less and less time to make an impression. The solution to this trend? Businesses are turning to animated video for a number of video marketing campaigns.
Animated Video Production: The Collaboration Tools We Love
Collaboration is essential to making a great explainer video. Working together on something as involved, creative, and nuanced as an animated video production for your business takes weeks of emails, meetings, comments, notes, drafts, animatics, and renders. Successful explainer videos don’t happen in a vacuum. Here’s are the online collaboration tools and productivity apps we use to create animated videos that take your business to the next level.
Animation is Everywhere: TED Talks, Music Videos, and Einstein
Animation is showing up in some surprising places, and getting even more surprising responses! From animated TED talks, to branded tv commercials, major motion pictures, and even surprisingly vulnerable and honest stop motion videos, animated video is blazing new trails, reaching new audiences, and engaging millions of viewers.
A Quick Guide to Animated Character Design
You've finally decided to make an animated explainer video. Congrats! Now that you're thinking about production, one of the first steps is creating an interesting, targeted, engaging lead character for your video. Sound overwhelming, and maybe even a little scary? Don't panic. Animated character design is tough, but there are a few great options to choose from to narrow your search for the perfect video star.
Animation Festival Guide: Spring 2017
To help you prepare for the animation festival season, here's your guide to some of the biggest and best international animation festivals of Spring 2017! Find your favorite animated short, feature film, commercial animation, and even a great student film. Whatever your fancy, you'll find it in this 2017 Spring Animation Festival Guide.
Animated Explainer Video Process: The Process from A-Z
Making an animated explainer video is different from other productions. Not because it's tough to get the look and feel you want, but because it's easy to get any look and any style you want. 2D, 3D, CGI, whiteboard animation, RSA style, traditional cell animation, stop-motion, claymation—there are dozens of animation options. But it goes beyond the look of the explainer video. Everything is negotiable in animation.
Making Your First Animated Explainer Video: National Quality Forum
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Event & Convention Video Best Practices
A compelling convention video starts with a great idea. Keep your video focused on the one thing you want attendees to take away from your convention and let that idea guide your introduction, music, energy, and ultimately your CTA. Here's our guide of best practices for making a great convention video.
Embracing Minimalism & Limitations in Animation
Animation often tries to accurately depict the “real world," and it's getting better all the time. VR animation is on the rise, CGI animation is getting downright scary, and even traditional 2D cell animation looks more “realistic” every year. However, there’s a subtle power in simplicity. When animators embrace the limitations of animation—particularly with simple animatics or stop-motion—they're often able to convey emotions and rich stories with dream-like characters and unrealistic heroes.
NYCFC Animated Video Production: Collaboration & Creativity
A quick chat with director Doug Karr, and IdeaRocket Creative Director, Will Gadea about animated video production, the collaboration process, animatics and live action, and fleeting moments of creative clarity during a big project.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
The Friday Animation Roundup: Why Do Cartoons Wear Gloves?
The gloves are coming off (literally) in this week's Friday Animation Roundup as we look at new trends in VR animation, examine the impact of animated shorts at the Oscars, and finally explore why so many of your favorite cartoons wear the same pair of white gloves. Animation is full of subtle influences, tropes, and trade secrets that are all part of why we love animation so much.
4 Explainer Videos Hidden in Major Hollywood Movies
Explainer videos—particularly animated explainers—are such an effective way to communicate a lot of information in a short time that they're practically a staple of big budget Hollywood's films. Don’t believe me? Here are just four examples of animated explainer videos that are essential to the success of some of the biggest movies of the past three decades.
Animated Explainer Video: Not Just Cartoons
A lot of companies are afraid an animated explainer video won't strike the right tone for their product, service, or business. It’s a common concern, especially with new video marketing clients and startups, and it’s an understandable fear. Cartoons can seem like they're not “serious” enough for your company.
Explainer Video Best Practices: Trade Show, Sales Pitch, Conventions and More
Animated explainer videos are a fantastic way to hook new viewers, explain a complicated product, or build hype for your startup (sometimes all three!), but not all explainers are meant to live on your website or YouTube channel. Video can be a simple, powerful real-world tool for everything from pumping up an industry crowd at a trade show to priming a boardroom of executives for your next sales pitch—you just have to know the rules for using explainers in the the real world.
8 Surprising Ways to Use Whiteboard Animation
When you think of whiteboard animation, you probably think of a hand illustrating a complicated series of ideas as a soothing voiceover explains particle physics or the psychology of social media. Odds are, you’ve seen a whiteboard video in the past few years because online education content has exploded in the past decade, and whiteboard animation is kind of perfect for explaining things.
Whiteboard Animation vs. Talking Head Videos
Despite the wild popularity and critical acclaim of RSA style whiteboard animation over the past decade, you might still be skeptical of the power of whiteboard animation—and that’s understandable. Embracing animation as the medium for your message can feel like a big leap. Many companies are concerned that whiteboard animation is too simple, or not as persuasive or informative as a talking head—with a real-life flesh and blood expert—can be.
11 Easy Ways to Optimize Your Mobile Video
In 2016 mobile video accounted for more than 50% of all online video views. Half of your potential leads likely encountered your brand for the very first time on their phone—probably while they were doing something else. Mobile viewership of everything from micro-content to longform documentaries is on the rise, and even “paired viewing” (watching video on desktop and mobile devices simultaneously) has become the norm. Is your video optimized for this massive audience to create the most engagement, hook the most leads, and get the biggest possible ROI?