How Long Should Your Business Video Be? Top Video Length Tips
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
Choosing An Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
4 Ways To Use Video In Email Marketing
Online marketing is constantly evolving. Yet, the most effective marketing tool around is still your boring old email account. Most people check their email multiple times a day. If you can slip a video into an inbox, you just might have a new customer.
11 Easy Ways To Optimize Your Mobile Video
Mobile viewership of everything from micro-content to longform documentaries is on the rise, and even “paired viewing” (watching video on desktop and mobile devices simultaneously) has become the norm. Is your video optimized for this massive audience to create the most engagement, hook the most leads, and get the biggest possible ROI?
Harvey Kurtzman’s Christmas Comic: Marley’s Ghost (Interview w/ Illustrator Gideon Kendall)
If there’s one thing we all learned from Ebenezer Scrooge, it’s that it’s never too late to have the perfect Christmas, especially if you love Christmas comic books. After 60 years of waiting, the posthumous release of Harvey Kurtzman’s Marley’s Ghost, a graphic-novel adaptation of Charles Dickens’ A Christmas Carol, is finally here. And it’s fantastic.
10 Questions To Ask Before Making Your First Explainer Video
Animated explainer videos are one of the most effective ways to promote your business. But the path to explainer video stardom isn't easy. You need to think about your objective, your budget, your target audience, and how you're going to use this awesome new sales marketing resource before you even think about making your first explainer video.
DeerPro: How To Make Your First Animated Explainer Video
What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, DeerPro, about making and launching their first animated explainer video.
The Best Startup Explainer Videos of All Time
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
6 Ways To Promote Your Explainer Video
People want to watch video. We search for videos to help make purchasing decisions, we watch reviews, and according to Cisco, “video content will account for 69% of all consumer internet traffic by the end of 2017.” A great video is simply the best way to get more eyeballs on your site. Here are 7 Video Marketing Ideas to share your explainer video with the world.
4 Facebook Video Metrics You Should Be Using
Get to know Facebook Insights a little better and discover the four Facebook video metric tools you should be using to track your video and increase the reach, engagement, and ROI of your next Facebook video. Here’s how to make Facebook video metrics work for you.
Friday Roundup: Animated Video Tools, Tutorials
Wacom is releasing a bigger, better Cintiq tablet, Guillermo Del Toro has made a movie about a CGI mermaid in a secret facility, and you can learn how to make realistic whiteboard animation effects in After Effects with our simple video tutorial. Animated video is getting better all the time.
Tutorial: Creating Whiteboard Animation In After Effects
Whiteboard animation comes in all shapes and sizes, but there really is a difference between budget whiteboard animation effects and quality animation. The devil is in the details, and to demonstrate just a hint of the meticulous care that goes into smooth seamless whiteboard animation, we asked one of our top animators, Scott Strong to break down two fundamental whiteboard animation effects in Adobe After Effects.
Friday Roundup: Animated Video That Inspires
Animated video is powerful. From a 2-minute short story that makes you want to run outside and live your best life, to the “ah-ha” moments of professional animators still learning something new everyday. Animation is a never-ending wheel of innovation, history, and reinvention that keeps churning out online video that people just want to watch.
4 Great Animated Explainer Videos About America
In honor of Independence Day, we’re featuring some of the best animated explainer videos about government, politics, and ‘Murica. There’s a lot going on in the US right now, so hopefully you can learn a thing or two about how it all works and why it matters from these four great animated explainer videos about America. Enjoy and Happy Independence Day, America!
Friday Roundup: Animation Is In The Details
Success is all about the details. This week’s animated video roundup focuses on the nitty gritty—the nuts and bolts— in animation. Learn how to develop a compelling story for your video. Master the ins and outs of trademark law. Understand why you need to upload your video in 16:9 aspect ratio so people don’t see those dang black bars on the side of your YouTube video.
Understanding Aspect Ratio: A Quick Video Format Guide
Aspect ratios might seem confusing—4:3, 16:9, 2.76, 1.78, 2.35—all that math starts to blur into technical gobbledygook pretty quickly. How do you know which aspect ratio is right for your video? How do you decide between all the different resolutions? What is the default aspect ratio on YouTube and Vimeo? When it comes to video aspect ratios, there are a lot of technical questions. Luckily, choosing the right aspect ratio for your video is really simple once you understand a few things about video formatting.
Friday Roundup: Summer Animation Festivals
Summer fun and animation just seem to go hand in hand. New animated movies storm the box office, summer animation festivals take over lawns across the world, and lazy days are perfect for celebrating the best new animators in the world of online video.
Friday Roundup” Animated Storytelling Is Amazing
Animated storytelling is typically reserved for children’s tales, fantasy, and lighthearted narratives, but that’s not how it has to be. Animation appeals to people of all ages and backgrounds because animation is a compelling way to tell a story. And the more advanced animation tools become, the more likely that animation will become just another part of the way we tell stories—and not just on the big screen.
How to Find (And Hire!) The Right Intern
To help you hire the right intern we reached out to hundreds of companies from major corporations to startups and solo entrepreneurs for their advice on finding the right intern for your company, and a few common red flags you can avoid during the hiring process.
Friday Roundup: Animated Video Around the World
Here at IdeaRocket, we talk about the next big thing in animated video a lot. AI, CGI, new rendering tools—animation is changing all the time and we’re excited for what’s next. It’s easy to assume that the next big thing in animation will come from big name studios like Disney, Pixar, or Studio Ghibli—or even top animation schools like CalArts and Gobelins, but animated video is a lot more than the next blockbuster Disney film.
6 Rules For Great B2B Video Marketing
B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos.
Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
LinkedIn Video Marketing: What You Need To Know
The first thing most businesses and startups do when they make an animated explainer video is put it online. You created your video to reach as many of your potential customers and clients as possible, so you want to maximize this new video marketing resource—and that’s awesome. The best part about an animated video is that you can market it in a million different ways.
Interview: Mieka Jewett, VICE Animator & Motion Graphics
We love featuring up and coming designers and animators creating interesting work, and it doesn’t get much more interesting than the incredible, original, and arguably insane productions coming out of the newly revamped VICE Media group. We’re thrilled to feature the VICE animator and motion graphics designer Mieka Jewett as she chats about animation trends, what it's like to make the leap from commercial to editorial work, and what it's like animating and designing for VICE.
Building Brand Awareness With Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
Friday Roundup: Indie Animation Is Everywhere
Here at IdeaRocket were kind of obsessed with the current state of animation. Heck, we talk about animation tools, great indie animators, and the best explainer videos, and business animation practically every week. We’re so interested in the tools animators like ourselves use to create fresh animations that we even like to speculate about the future of animation.
6 Productivity Apps, Collaboration Tools You’ll Love
Last week we peeled back the curtain to share a few of our favorite collaboration tools and productivity apps that help us make animated videos for clients from Fortune 500s to bootstrapped startups. But we know we don’t have all the answers, and every team is different. Here are some of your favorite collaboration tools and productivity apps, and why you love them so much. Enjoy, and get to work!
Why 4 Big-Name Brands Use Animated Videos
Animated videos are everywhere. More and more viewers are going mobile, attention spans are shrinking, and startups and advertisers have less and less time to make an impression. The solution to this trend? Businesses are turning to animated video for a number of video marketing campaigns.
Animated Video Production: Collaboration Tools We Love
Collaboration is essential to making a great explainer video. Working together on something as involved, creative, and nuanced as an animated video production for your business takes weeks of emails, meetings, comments, notes, drafts, animatics, and renders. Successful explainer videos don’t happen in a vacuum. Here’s are the online collaboration tools and productivity apps we use to create animated videos that take your business to the next level.
Friday Roundup: TED Talks, Music & Einstein
Animation is showing up in some surprising places, and getting even more surprising responses! From animated TED talks, to branded tv commercials, major motion pictures, and even surprisingly vulnerable and honest stop motion videos, animated video is blazing new trails, reaching new audiences, and engaging millions of viewers.
Animation Festival Guide: Spring 2017
To help you prepare for the animation festival season, here's your guide to some of the biggest and best international animation festivals of Spring 2017! Find your favorite animated short, feature film, commercial animation, and even a great student film. Whatever your fancy, you'll find it in this 2017 Spring Animation Festival Guide.
Friday Roundup: Animated Explainer Video Process
Making an animated explainer video is different from other productions. Not because it's tough to get the look and feel you want, but because it's easy to get any look and any style you want. 2D, 3D, CGI, whiteboard animation, RSA style, traditional cell animation, stop-motion, claymation—there are dozens of animation options. But it goes beyond the look of the explainer video. Everything is negotiable in animation.
Case Study: Why National Quality Forum Chose Explainer Video
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Event & Convention Video Best Practices
A compelling convention video starts with a great idea. Keep your video focused on the one thing you want attendees to take away from your convention and let that idea guide your introduction, music, energy, and ultimately your CTA. Here's our guide of best practices for making a great convention video.
NYCFC Embraces Creativity With Animated Video
A quick chat with director Doug Karr, and IdeaRocket Creative Director, Will Gadea about animated video production, the collaboration process, animatics and live action, and fleeting moments of creative clarity during a big project.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
Friday Roundup: Why Do Cartoons Wear Gloves?
The gloves are coming off (literally) in this week's Friday Animation Roundup as we look at new trends in VR animation, examine the impact of animated shorts at the Oscars, and finally explore why so many of your favorite cartoons wear the same pair of white gloves. Animation is full of subtle influences, tropes, and trade secrets that are all part of why we love animation so much.
4 Explainer Videos Hidden In Hollywood Movies
Explainer videos—particularly animated explainers—are such an effective way to communicate a lot of information in a short time that they're practically a staple of big budget Hollywood's films. Don’t believe me? Here are just four examples of animated explainer videos that are essential to the success of some of the biggest movies of the past three decades.
Animated Explainer Video: Not Just Cartoons
A lot of companies are afraid an animated explainer video won't strike the right tone for their product, service, or business. It’s a common concern, especially with new video marketing clients and startups, and it’s an understandable fear. Cartoons can seem like they're not “serious” enough for your company.
What We’ve Learned From 10 Years Of Making Explainer Videos
It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. Discover everything we've learned from a decade of making animated explainer videos and whiteboard animation.