A Video Is Worth 1.8 Million Words
How much is a video actually worth? Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. However, Dr. James McQuivey might have found an interesting way to think about the value of online video.
What’s The Right Style For Your Animated Explainer Video?
An animated explainer video is one of the most effective ways to raise brand awareness, increase engagement, supercharge your SEO, and increase conversions. People just plain like animation, and explainer videos are getting more popular every year. However, there’s a lot more to animation than just cartoons—especially when it comes to your business.
Student’s Google Doodle ‘Makes The World A Better Place’
The 11-year-old's unique animation is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young artists from all 50 states doodle it out at the Googleplex as they compete for a $30,000 scholarship.
Animated Video Production: A Rube Goldberg Machine
What do animated video production and Rube Goldberg machines have in common? They're awesome, and hard to make. Rube Goldbergs and great animated video production both set out to use "maximum effort" to accomplish something fantastic – make a lasting impression.
Why ‘Google Guy’ Matt Cutts Likes Explainer Video
Explainer video is more than just demonstrating the value of a product or highlighting its features. It’s an opportunity to engage your market – your audience – with updates to your services, and to give helpful answers to their many, many questions.
Interview With Instagram Stop-Motion Superstar Rachel Ryle
When Rachel Ryle posted her first stop motion video on Instagram in 2013, she never expected the circus that followed. Named the "Most Creative Instagram Account of 2013” by Buzzfeed, featured by The Huffington Post, NextWeb, and scores of others, and adored by her over 200k ardent fans—animator Rachel Ryle takes a moment away from her stop motion success to share the secret of her rise to fame. Her advice to fellow animators is simple: “Put your art out there. Don’t think about it, do it.”
Learn Physics With Whiteboard Animation
From RSA-style whiteboard animation to motion graphics, some of the best animated explainer videos out there aren’t for a product or business - they're for an idea. Enjoy these great examples from the likes of National Geographic, novelist Amy Rosenthal, physicist Henry Reich, and something about money.