“What’s Your Hook?” A Video Marketing Guide
Hands down, the best way to reach people online is with video. People love video because video is easy to watch, engaging as all heck, helpful (hopefully), and most importantly—you can watch it on the go. Video is perfectly positioned for mobile devices, and make no mistake—buyers have gone mobile. Mobile users don't have time for massive blocks of text. If you're not there with a video to answer their concerns, you're not part of the conversation. There are plenty of fish in this new digital sea, but to catch the right ones you need the right hook. Explainer video is your hook.
A Video is Worth 1.8 Million Words
How much is a video actually worth? It’s a simple question with a difficult answer. A quality explainer video is expensive, but a single explainer video can also launch billion dollar businesses (like Dropbox). Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. However, Dr. James McQuivey might have found an interesting way to think about the value of online video.
How Much Does a DIY Explainer Video Really Cost?
Professional animated explainer videos can cost thousands of dollars. That's a fact. This intimidating price tag can make cheaper video options—like DIY explainer video and freelance animators—look appealing. But this isn’t a chili-dog deal from Groupon—this animated explainer video is going to be a huge part of your business' sales and marketing strategy, and lead generation tool. You explainer video is a big deal, and you get what you pay for. Before you settle for a DIY explainer video or budget animation studio, take a look at some of the hidden costs of making a budget explainer video. If you're not careful your "cheap" video might cost you more time, money, and future income than you think.
The Best DIY Whiteboard Animation Software: Our Definitive Review
DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.
7 Great Explainer Videos that Don’t Say a Word
We love explainer video voiceover. The right accent, inflection, and tone add trust, brand awareness, and persuasive power to any animated explainer video. However, sometimes the best explanations don't require a single word. Shifting viewership habits and the rise of mobile video has created a new breed of explainer videos without words. Here's how to make a great silent explainer video and 7 examples of great explainer videos that don't say a word.
How to Choose the Style for Your Animated Explainer Video
An animated explainer video is one of the most effective ways to raise brand awareness, increase engagement, supercharge your SEO, and increase conversions. People just plain like animation, and explainer videos are getting more popular every year. However, there’s a lot more to animation than just cartoons—especially when it comes to your business.
How Much Does an Explainer Video Cost?
You're thinking about making an explainer video, so naturally your initial concern is about explainer video price. "How much does an explainer video cost?" you ask. Good question. We won't beat around the bush:
The price for a high quality explainer video is between $5,000–$35,000 per minute.
Instagram in Stop Motion: Rachel Ryle Interview
When Rachel Ryle posted her first stop motion video on Instagram in 2013, she never expected the circus that followed. Named the "Most Creative Instagram Account of 2013” by Buzzfeed, featured by The Huffington Post, NextWeb, and scores of others, and adored by her over 200k ardent fans—animator Rachel Ryle takes a moment away from her stop motion success to share the secret of her rise to fame. Her advice to fellow animators is simple: “Put your art out there. Don’t think about it, do it.”