Ask An Expert: Top Video Marketing Trends To Watch In 2020
We asked a collection of experts, from marketers, to strategists and content creators, to weigh in with their unique perspectives on the top video marketing trends they're most excited about for the new year.
Animated GIFs: How To Use GIFs To Promote Videos
If a photo is worth a thousand words, consider the value of an animated GIF. You can give viewers a preview of the story, hook their interest, or introduce an idea without adding extra words to your marketing copy.
7 Tips For Digital Billboard Videos
In the competition for shoppers’ attention, video is a clear leader. Put that video on a digital billboard, and you have a huge opportunity to make your message known. They’re worth considering if you want to be seen in a big way.
How Long Should Your Business Video Be? Top Video Length Tips
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
What Is Dynamic Video Content Or Personalized Videos?
Dynamic video content changes according to who is watching the video. Dynamic video changes video from a broadcast into a conversation. It makes viewers feel valued and strengthens their relationship with your brand.
8 Ways To Succeed With Facebook Live Streaming
The launch of Facebook Live marked a new era in communication for people and businesses. While a professionally produced explainer video is more polished and more versatile, Facebook Live videos have their place in your video marketing strategy.
4 Ways To Use Video In Email Marketing
Online marketing is constantly evolving. Yet, the most effective marketing tool around is still your boring old email account. Most people check their email multiple times a day. If you can slip a video into an inbox, you just might have a new customer.
11 Easy Ways To Optimize Your Mobile Video
Mobile viewership of everything from micro-content to longform documentaries is on the rise, and even “paired viewing” (watching video on desktop and mobile devices simultaneously) has become the norm. Is your video optimized for this massive audience to create the most engagement, hook the most leads, and get the biggest possible ROI?
Free A/B Test Calculator Based On Opportunity Costs
I have recently published a post at ConversionXL that challenges the conventional wisdom in the Conversion Rate Optimization industry: that you should wait until you have achieved 95% significance before ending an A/B test. My argument is that the right time to end an A/B test is when the Opportunity Costs from not ending the experiment start getting bigger than the Error Costs you run from ending it now.
The Best Startup Explainer Videos of All Time
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
5 Businesses That Have Made A Splash With Video
We often talk about animated video on this blog, but today we are shining a light on businesses that have succeeded at promoting themselves with live-action videos. We are impressed by the creativity shown by these entrepreneurs, with solutions that range from shoestring shoots to professionally-produced travelogues.
A Video Is Worth 1.8 Million Words
How much is a video actually worth? Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. However, Dr. James McQuivey might have found an interesting way to think about the value of online video.
6 Ways To Promote Your Explainer Video
People want to watch video. We search for videos to help make purchasing decisions, we watch reviews, and according to Cisco, “video content will account for 69% of all consumer internet traffic by the end of 2017.” A great video is simply the best way to get more eyeballs on your site. Here are 7 Video Marketing Ideas to share your explainer video with the world.
5 Reasons Why Video Is More Effective than Text
Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text.
4 Facebook Video Metrics You Should Be Using
Get to know Facebook Insights a little better and discover the four Facebook video metric tools you should be using to track your video and increase the reach, engagement, and ROI of your next Facebook video. Here’s how to make Facebook video metrics work for you.
10 Best Ways To Help Your Video Promotion
You just got done creating a fantastic video that you can’t wait to share with thousands of potential buyers. You want to make sure that it’s seen by a broad audience but you’re not quite sure how to achieve that; this is where promotion comes into play.
What Goes Into Video Branding Guidelines?
Most companies of consequence today have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral. But it is shocking how many companies of scale still have not developed video branding guidelines.
How To Get The Most Out Of Your Animation Company
You’ve hired us to create an animated video for your company. You’re excited to start digging into the scripting and share in our creative process. Rest assured, we want to make a great video just as much as you do, so what can you do to team up with your animation company to get the best results?
6 Rules For Great B2B Video Marketing
B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos.
LinkedIn Video Marketing: What You Need To Know
The first thing most businesses and startups do when they make an animated explainer video is put it online. You created your video to reach as many of your potential customers and clients as possible, so you want to maximize this new video marketing resource—and that’s awesome. The best part about an animated video is that you can market it in a million different ways.
Building Brand Awareness With Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
Why 4 Big-Name Brands Use Animated Videos
Animated videos are everywhere. More and more viewers are going mobile, attention spans are shrinking, and startups and advertisers have less and less time to make an impression. The solution to this trend? Businesses are turning to animated video for a number of video marketing campaigns.
Reed Hastings, Netflix’s Strategy, And The Future Of Branding
I highly recommend Marc Andreesen’s interview with Reed Hastings on the a16z podcast. Netflix, the company that Hastings founded, has done many remarkable things. In 1997, it created a DVD-by-mail category where none had existed before.
Event & Convention Video Best Practices
A compelling convention video starts with a great idea. Keep your video focused on the one thing you want attendees to take away from your convention and let that idea guide your introduction, music, energy, and ultimately your CTA. Here's our guide of best practices for making a great convention video.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
5 Steps To Calculating ROI For Animated Videos
If you’ve already made the video, evaluating its effectiveness will help you assign marketing resources more intelligently in the future. But even if you haven’t made the video yet, projecting ROI will help you decide how much you should spend on it... or whether it’s worth doing at all.
Can Employee Feedback Improve Customer Satisfaction?
We all want to satisfied customers, right? And we all want motivated employees too. But who would have thought that a simple solution could improve your odds at achieving both? Beth Benjamin, that's who. And what she discovered about how employee feedback can influence customer satisfaction is something every manager can use to improve their business.
Dollar Shave Club: A Billion Dollar Explainer Video?
Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we'll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we're going to break down what made that video so effective.
Best Practices For Explainer Video Distribution, Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.
Short But Sweet: The Growing Influence of Vine
While classic commercials have always functioned (and flourished) within time constraints, Vine takes this to a new extreme by limiting users—as Twitter did with their 140 character restraint—to only posting videos that run six-seconds or less.
Real Or Fake? Video Marketing Stats For 2014-2015
tatistics are undeniably alluring: they give what feels like concrete, scientific, mathematical confirmation to all our oozy, fuzzy, nebulous feelings and hunches. There are plenty of stats backing up the magical effects of video marketing—but there’s one stubborn stat that’s plainly fool’s gold.
Why ‘Google Guy’ Matt Cutts Likes Explainer Video
Explainer video is more than just demonstrating the value of a product or highlighting its features. It’s an opportunity to engage your market – your audience – with updates to your services, and to give helpful answers to their many, many questions.
When Products Splinter
A couple of talks in the copious TED collection make a fascinating counterpoint. In the first, Malcolm Gladwell tells the story of Howard Moskowitz, who brought choice to spaguetti sauces. The take-away is simple: people have a diversity of tastes, and by creating a diversity of products rather than a median product, we can make more people happy. Obvious? No! says Barry Schwartz, author of The Paradox of Choice. He says consumers have too many products to choose from and that it causes a paralyzing anxiety.
Follow Your Marketing Bliss
Many years ago I remember seeing Joseph Campbell on television giving some advice to young people: “Follow your bliss,” he said. Well, I couldn’t disagree, but I did have some reservations. This was probably spiritual advice, I thought. I had to suspect that a lot of people who followed their bliss winded up cold and hungry.