8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
Interview with Mixed Media Wunderkinds Tiny Inventions
Tiny Inventions is the directing team of Ru Kuwahata and Max Porter. They have caused a sensation in the animation world with their unique technique that combines stop-motion and hand-crafted photographed elements with After Effects puppetry. But of course, it would mean nothing if they weren't masterful storytellers. We caught up with them during the production of their new film, Negative Space. Do not click away without seeing their work!
PICK OF THE WEEK: Planet Unknown (3D Animation)
Did you like Pixar's WALL-E? What about Toy Story? Or how about just compelling buddy stories in general? If you answered yes to any of that, then there's a strong chance you'll enjoy Shawn Wang's thoughtful, accessible and endlessly endearing animated short Planet Unknown.
PICK OF THE WEEK: Where Do Great Ideas Come From? (Animated Short)
What do great ideas and fishing have in common? According to filmmaker David Lynch: a lot. And in an interview with The Atlantic, he beautifully and eloquently describes why. The audio from that interview was plucked and now serves as the centerpiece of an animated short that's bound to engage, inspire and, ideally, help you better "catch" ideas.
PICK OF THE WEEK: Invisible (CGI 3D Animated Short)
Finding love is hard enough. But when you're a shy chameleon—who vanishes from visibility whenever you get nervous—it can be downright brutal. Is there any hope? Animators Michael Trikosko and Andrew Wilson aim to answer this question in their charming animated short Invisible, which we've selected as our PICK OF THE WEEK.
An Interview with NYT Senior Graphics Editor Graham Roberts
Last week, we raved about The New York Times' latest 360 video: The Modern Olympic Games, which transported viewers back in time to some of the greatest moments in Olympic history. To learn more about how that wonderfully immersive virtual experience was crafted, we spoke with Graham Roberts.
INTERVIEWS WITH ANIMATORS: Ying Wu
In this week’s installment, we speak with talented, recent-grad, Ying Wu...
Last week, in our PICK OF THE WEEK, we wrote about Spellbound, an adorable animated short, which was created by Ying Wu and Lizzia Xu as their thesis project at Ringling College of Art and Design. To learn more about how Spellbound was made and get some insight into how Ringling helps shape young animators, we spoke with Ying Wu.
PICK OF THE WEEK: Spellbound (3D Animated Short)
"Be careful what you wish for."
We've all heard that expression and undoubtedly experienced variations of this adage-in-action at various points throughout our lives. But, as adults, most of us have probably forgotten how silly those words sounded to us when we were kids. Careful? About what we wish for? What could possibly go wrong?! Well, our PICK OF THE WEEK—a 3D animated short called Spellbound—attempts to answer those questions and brings this old adage to life in a thoughtful and endearing manner.
PICK OF THE WEEK: Economics is for Everyone! (Whiteboard Animation)
Economics is important...but much too complicated for non-economists to understand, right? Well, economist Ha-Joon Chang begs to differ. At least on a fundamental level. He believes that every single person can and should get their head around basic economics. And his perspective has never been more accessible than it is in our PICK OF THE WEEK: Economics is for Everyone!, an engaging, explainer video based on a recent speech given by Ha-Joon Chang.
PICK OF THE WEEK: Hi5 (explainer video)
When hiring personnel, we’re all looking for superheroes. But as most of us have learned from experience (as well as a decade of Marvel movies!) superheroes don’t always get along. Getting talented employees to collaborate can often be a challenge. But as we’ll see in our PICK OF THE WEEK—an explainer video for Hi5, a brand that assists companies conduct co-worker reviews—there might now be some effective solutions to help solve this problem.
INTERVIEWS WITH ANIMATORS: David Heredia
In this week’s installment, we speak with (animation) hero of color David Heredia…
Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color. As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. So it felt fitting for us to bring back its creator, the great David Heredia, for a second interview. This time we dug deep into his graffiti-filled background and discussed how he got into (and then out of, and then back into again) animation. And, along the way, Heredia delighted us with insights and anecdotes of inspiration.
PICK OF THE WEEK: Heroes of Color- Gaspar Yanga (Whiteboard Animation)
Last year, we raved about a wonderful (and educational!) example of whiteboard animation called Heroes of Color, which highlighted the Harlem Hellfighters. The Harlem Hellfighters were an African-American infantry unit in WWI who spent more time in combat than any other American unit. In that video, animator David Heredia (of Heredia Designs) did a terrific job of introducing these heroes in an explainer video that was both compelling and captivating and compelling from start to finish. And in the newest episode of this groundbreaking series--this week's PICK OF THE WEEK--we're pleased to say Heredia's done it again.
PICK OF THE WEEK: The Berlin Candy Bomber (Explanation Video)
War, as any soldier will tell you, is hell. That's why it's rare to come across a war story that is upbeat and uplifting for all parties involved. But such tales do exist, and it's a joy to seem them brought to light. Which is exactly what our PICK OF THE WEEK has done with The Berlin Candy Bomber, a two-minute explanation video that blends animation with interview footage to tell the tale of, Gail Halvorsen, a retired officer in the United States Air Force who, during World War II, was best known to children all over Germany as "The Chocolate Flier."
PICK OF THE WEEK: Accidents, Blunders and Calamities (CGI Animation)
If possums read bedtime stories to their children, what kind of stories would they read? Filmmaker James Cunningham and his students at New Zealand's Media Design School posited that perhaps they read cautionary tales about the most deadly predator out there: humans! To bring this notion to life, they produced a beautiful and hilarious animated short entitled Accidents, Blunders and Calamities, which we've selected as our PICK OF THE WEEK.
What Makes Something “Kafkaesque”? (Explainer Video)
Who among us hasn't heard the descriptor "Kafkaesque" before? And who among us, at one time or another, hasn't wondered exactly what that word means? Well, we needn't wonder any more as the term is analyzed and beautifully explained in our PICK OF THE WEEK: a clever new explainer video entitled "What Makes Something "Kafkaesque"?
An Interview with Entrepreneurs Kyle Racki & Kevin Springer
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
PICK OF THE WEEK: Fame in the 21st Century (An Explainer)
When we think about explainer videos, we tend to think about those that illustrate businesses, introduce new products or teach valuable lessons. Rarely, however, do we find an explainer video that talks about culture. But given how much cultural trends can influence all of the above (business, products, lessons), such videos can be useful to help us better understand our surroundings. And that opportunity for analysis--and how it's cleverly brought to life via an explainer--is one of the things that we really liked about Luiz Stockler's Grooming Your Stardom, which we've selected as our PICK OF THE WEEK.
PICK OF THE WEEK: Should You Trust Unanimous Decisions? (explainer)
To help make our own decisions, we often rely on the decisions made by friends, family members and anonymous audiences. So it stands to reason that the more consensus there is amongst their decisions, the more sure we should be about our own, right? Well...not quite. That's because there are hidden variables at play; unseen factors that influence decision. Luckily, to help make us more aware of these hidden forces and the potential dangers, there's a crafty, compelling explainer video entitled Should You Trust Unanimous Decisions?, which we've selected as our PICK OF THE WEEK.
PICK OF THE WEEK: Introducing the Reddit Mobile App (Motion Graphics)
As businesses grow, particularly those in the social and tech spaces, they often reach a point where it makes sense for them to create their very own mobile app. Well, it makes sense to them. But it might not always make sense to their customers and users. Or, at the least, it's unfamiliar and potentially daunting to those who have grown accustomed to interacting with that business/service in a different capacity. As a result, it can be quite challenging for brands to introduce mobile apps. That's why we were particularly impressed by a cool, crafty explainer video entitled Introducing the Reddit Mobile App, which we've selected as our PICK OF THE WEEK.
INTERVIEWS WITH ANIMATORS: Natalie Labarre
Today, we're pleased to kick off an exciting new series for the blog: Interviews with Animators, where each week we'll be chatting with someone who works in the trenches to get an inside look at what it's like to be an animator.
Behind The Scenes: Tenneco’s AEGIS Explainer Video
A little while back, we had the pleasure of working with Tenneco to help them create an explainer video about their new environmental health and safety-tracking program called AEGIS. With over 25,000 employees and offices on six continents, this explainer would need to be accessible to a global audience and persuade viewers that AEGIS is a tool that will ultimately save them time and increase efficiency.
PICK OF THE WEEK: Rock, Paper, Scissors (Animated Video)
Who wore it best?
That's the question that most Academy Award viewers are left wondering after the Oscars. This year, however, I found myself wondering something else entirely: Who animated that? And as much I loved seeing the Minions on stage, and admired several of the animated films contention, this question on the tip of my tongue--who animated that?--came in response to this wonderful commercial that we've now selected as our PICK OF THE WEEK:
PICK OF THE WEEK: How Miscommunication Happens (Animated Video)
Whether at home or in the office, do you find yourself frequently colliding with moments of miscommunication? With so many diverse ways to interact these days—and the increasingly diverse backgrounds of those interacting—it’s almost hard to imagine that miscommunication, in some form, isn’t part of everyone’s daily lives. But why does it happen? And, more importantly, what can be done to minimize its frequency? These are the questions that lie at the heart of our PICK OF THE WEEK: an insightful animated video aptly titled How Miscommunication Happens.
PICK OF THE WEEK: Big Data (animated demo)
Last week, many of the world’s political and business leaders met in Davos, Switzerland for the annual World Economic Forum (WEF) conference. The official theme of this year’s meeting was “mastering the fourth industrial revolution,” which entailed looking at technical innovations—from artificial intelligence to virtual reality—and talking about how these things will change the way we live and work in the future.
PICK OF THE WEEK: The Looking Planet (3D Animation)
Typically, we use our Pick of the Week to shine a light on an outstanding explainer video and/or impressive example of whiteboard animation. This week, however, we wanted to focus exclusively on storytelling, and we were particularly moved by an award-winning short film called The Looking Planet that personifies the power of story.
Who is Stan Freberg?
Yesterday, our art director (and talented author!) Robert Kopecky asked if I'd ever heard of a "Stan Freberg." When I shook my head, a curious smile curled across his face as he waved me over for an introduction to his work. So who, exactly, is Stan Freberg? A man of many talents...
The Pros of Con: Animation Providers and Beyond!
Over the past few weeks, I’ve been re-watching some cheesy-but-fun older TV shows like Entourage, The O.C. and Veronica Mars. In addition to reinforcing that teenage angst is grossly overrated, these shows also reminded me that it wasn’t all that long ago that Comic-Con was perceived very differently than it is today. Even though all three of those shows were on the air less than ten years ago, they all portrayed Comic-Con as some kind of hardcore nerd-only man-child extravaganza. And, amazingly, I believe that was pretty accurate for the time. But over the past decade that perception has changed, as the event has evolved into something of a taste-making, geek chic event.