8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
Interview: Tiny Inventions On Mixed Media
Tiny Inventions is the directing team of Ru Kuwahata and Max Porter. They have caused a sensation in the animation world with their unique technique that combines stop-motion and hand-crafted photographed elements with After Effects puppetry. But of course, it would mean nothing if they weren't masterful storytellers. We caught up with them during the production of their new film, Negative Space. Do not click away without seeing their work!
Pick Of The Week: Planet Unknown (3D Animation)
Did you like Pixar's WALL-E? What about Toy Story? Or how about just compelling buddy stories in general? If you answered yes to any of that, then there's a strong chance you'll enjoy Shawn Wang's thoughtful, accessible and endlessly endearing animated short Planet Unknown.
PICK OF THE WEEK: Where Do Great Ideas Come From?
What do great ideas and fishing have in common? According to filmmaker David Lynch: a lot. And in an interview with The Atlantic, he beautifully and eloquently describes why. The audio from that interview was plucked and now serves as the centerpiece of an animated short that's bound to engage, inspire and, ideally, help you better "catch" ideas.
Interview: Graham Roberts, Senior Graphics Editor, NYT
Last week, we raved about The New York Times' latest 360 video: The Modern Olympic Games, which transported viewers back in time to some of the greatest moments in Olympic history. To learn more about how that wonderfully immersive virtual experience was crafted, we spoke with Graham Roberts.
Pick Of The Week: Economics Is For Everyone! (RSA)
Economics is important...but much too complicated for non-economists to understand, right? Well, economist Ha-Joon Chang begs to differ. At least on a fundamental level. He believes that every single person can and should get their head around basic economics. And his perspective has never been more accessible than it is in our PICK OF THE WEEK: Economics is for Everyone!, an engaging, explainer video based on a recent speech given by Ha-Joon Chang.
Interviews With Animators: David Heredia, Heroes of Color
In this week’s installment, we speak with (animation) hero of color David Heredia…
Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color. As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. So it felt fitting for us to bring back its creator, the great David Heredia, for a second interview. This time we dug deep into his graffiti-filled background and discussed how he got into (and then out of, and then back into again) animation. And, along the way, Heredia delighted us with insights and anecdotes of inspiration.
Interviews With Animators: Sean Lattrell
Last week, we shined the spotlight on an outstanding explainer video about a real-life war hero nicknamed "The Berlin Candy Bomber." To find out how that project was made, we spoke with the explainer's incredible animator: Sean Lattrell.
Pick Of The Week: The Berlin Candy Bomber
War, as any soldier will tell you, is hell. That's why it's rare to come across a war story that is upbeat and uplifting for all parties involved. But such tales do exist, and it's a joy to seem them brought to light. Which is exactly what our PICK OF THE WEEK has done with The Berlin Candy Bomber, a two-minute explanation video that blends animation with interview footage to tell the tale of, Gail Halvorsen, a retired officer in the United States Air Force who, during World War II, was best known to children all over Germany as "The Chocolate Flier."
Pick Of The Week: What Makes Something ‘Kafkaesque’?
Who among us hasn't heard the descriptor "Kafkaesque" before? And who among us, at one time or another, hasn't wondered exactly what that word means? Well, we needn't wonder any more as the term is analyzed and beautifully explained in our PICK OF THE WEEK: a clever new explainer video entitled "What Makes Something "Kafkaesque"?
Interviews With Animators: Andy Kennedy, Slow Wave
Last month, Andy Kennedy's mesmerizing short Slow Wave won "Best in Show" at the 47th ASIFA East Animation Festival awards ceremony. Today we got a chance to sit down with the animator himself to talk about his latest film.
Interview: Kyle Racki & Kevin Springer On Entrepreneurship
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
Interviews With Animators: Natalie Labarre
Today, we're pleased to kick off an exciting new series for the blog: Interviews with Animators, where each week we'll be chatting with someone who works in the trenches to get an inside look at what it's like to be an animator.
Case Study: Explaining Environmental Health With Tenneco
A little while back, we had the pleasure of working with Tenneco to help them create an explainer video about their new environmental health and safety-tracking program called AEGIS. With over 25,000 employees and offices on six continents, this explainer would need to be accessible to a global audience and persuade viewers that AEGIS is a tool that will ultimately save them time and increase efficiency.
Pick Of The Week: Rock, Paper, Scissors (Animated Video)
Who wore it best?
That's the question that most Academy Award viewers are left wondering after the Oscars. This year, however, I found myself wondering something else entirely: Who animated that? And as much I loved seeing the Minions on stage, and admired several of the animated films contention, this question on the tip of my tongue--who animated that?--came in response to this wonderful commercial that we've now selected as our PICK OF THE WEEK:
Pick Of The Week: How Miscommunication Happens (Animation)
Whether at home or in the office, do you find yourself frequently colliding with moments of miscommunication? With so many diverse ways to interact these days—and the increasingly diverse backgrounds of those interacting—it’s almost hard to imagine that miscommunication, in some form, isn’t part of everyone’s daily lives. But why does it happen? And, more importantly, what can be done to minimize its frequency? These are the questions that lie at the heart of our PICK OF THE WEEK: an insightful animated video aptly titled How Miscommunication Happens.
Pick Of The Week: Big Data, World Economic Forum
Last week, many of the world’s political and business leaders met in Davos, Switzerland for the annual World Economic Forum (WEF) conference. The official theme of this year’s meeting was “mastering the fourth industrial revolution,” which entailed looking at technical innovations—from artificial intelligence to virtual reality—and talking about how these things will change the way we live and work in the future.
Pick Of The Week: The Looking Planet (3D Animation)
Typically, we use our Pick of the Week to shine a light on an outstanding explainer video and/or impressive example of whiteboard animation. This week, however, we wanted to focus exclusively on storytelling, and we were particularly moved by an award-winning short film called The Looking Planet that personifies the power of story.